Tasveer Ghar: A Digital Archive of South Asian Popular Visual Culture

 

Catering to Indian and British Tastes:
Gender in Early Indian Print Advertisements

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“The people of densely populated Bengal favour tea as a refreshing drink during both summer and winter. Throughout the whole of India, Brooke Bond teas are preferred for their freshness.” An obviously Bengali woman with a cup of tea with a typically Indian middle-class home in the backdrop. (The Hindu, December 1946, Madras)


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