Catering to Indian and British Tastes:
Gender in Early Indian Print Advertisements

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“Comely in the Budding Lotus backgrounded by clinging moss. But Comelier is the Maiden’s Face surrounded by rich abundant hair, grown and preserved by Kesarvardhini, Use Kesarvardhini and Grow abundant Hair” The Indian hair oil has to be used by an Indian comely in a traditional pond with lotuses. (1947) (above)