Tasveer Ghar: A Digital Archive of South Asian Popular Visual Culture

 

Catering to Indian and British Tastes:
Gender in Early Indian Print Advertisements

Gallery

“India’s People and their Costumes. The Santals of Dravidian origin, who originally settled in the eastern part of Bihar are a cheerful people. Most of them work as labourers in factories and in the mines and quarries….” This advertisement from the Tata Textile Mills features an Indian ‘tribal’ woman and her simple dress. The backdrop shows a traditional hut of the Santals. 1947 (right)


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