“A Lovely Lady is Shanti! Graceful wife of an ambitious young political worker in Delhi, Shanti has discovered the new way to keep her skin lovely. As thousands of young Indian women are doing. Shanti has turned to Ponds. Shanti looks the lovely, inspiring wife she is…!” (right) The backdrop of Shanti’s portrait shows architectural icons associated with Lutyen’s New Delhi – the seat of power. At the end of the copy, there is an additional phrase: “Shanti keeps a lovely inspiring home too”, where she is shown handing over a cup of tea to her husband. (below)

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