Tasveer Ghar: A Digital Archive of South Asian Popular Visual Culture

 

Catering to Indian and British Tastes:
Gender in Early Indian Print Advertisements

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“To Love, Honour and Protect. Look at your bride Mr.Bridegroom, so lovely and so loving. She has put her happiness, her security, in fact her whole future and you have promised to love, honour and protect her. We know you will keep your promise to her. We know you will give her the best protection. But let us suggest that the right way to give such protection is to insure – insure with a Company which makes quick settlements – which has proved its soundness by ever increasing business for longest period – which has a management elected by the policy holders – inspired by a true spirit of service to them. The Bombay Mutual Life Assurance Society Ltd.” (left)


Do only Indian women need men's protection and security >>>


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