Tasveer Ghar: A Digital Archive of South Asian Popular Visual Culture

 

Catering to Indian and British Tastes:
Gender in Early Indian Print Advertisements

Gallery

“I like my tenors…”, While an Indian woman has more traditional roles, often seeking the man’s “protection”, British girls are more carefree and sporty, often smoking and partying, which the Indian woman could not be imagined doing, at least in an ad. (right)


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