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Hats off to vishal for an impeccable and perceptive work of research. the trajectory of transformations that vishal has constructed out of primary sources is unparallel. it could not have been possible without a clear understanding of the ways migration, market and the paradigm of development impact traditional cultures.A welcome contribution to cultural studies. what distinguishes this work from the existing body of made-to-order media studies is the fact that he does not employ those imtimidating theories.