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August 2007

Dear friends,
As you may be aware, Tasveer Ghar is a digital network of South Asian popular visual culture, launched earlier this year for collecting, digitizing, and documenting various materials produced by South Asia’s exciting popular visual sphere. These include posters, calendar art, pilgrimage maps and paraphernalia, cinema hoardings, advertisements, and other forms of street and bazaar art.

Tasveer Ghar is supported by a three-year gift from Adarsh and Ranvir Trehan of the Trehan Foundation to the University of Michigan, Ann Arbor, USA. With these start-up funds we have planned several exciting events over the course of the next three years. These activities are currently limited to Indian popular visual culture, but as and when we raise more funds, we hope to expand our reach to cover the other countries of the South Asian subcontinent. While much of the activities of digital archiving would take place in New Delhi, India, Tasveer Ghar currently has two other institutional nodes:

1. University of Michigan, Ann Arbor, U.S.A.
2. South Asia Institute at the University of Heidelberg, Heidelberg, Germany

Tasveer Ghar Fellowships 2007:
Tasveer Ghar is delighted to announce the selection of 3 fellows for our short fellowship on "Gender, Nation and Spaces for the Everyday" in popular visual arts of India for the year 2007:

1. Sujithkumar Parayil (Kerala)
Topic: Icons of the reformist period and ‘re-formed’ icons of the present

2. Kamal Kumar Mishra (Delhi)
Topic: The changing dynamics of book illustrations from late 19th century to 1960's: A case study of commercial Hindustani popular literature

3. Vishal Rawlley (Mumbai)
Topic: Bhojpuri raunchy album covers

The period of their research/documentation starts in July 2007 and ends in December 2007, and their findings will result in virtual galleries on the Tasveer Ghar website – likely to be inaugurated in January 2008.

In addition to the above fellowships, Tasveer Ghar has also granted shorter fellowships for the writing of virtual gallery visual essays to the following researchers. These grants will result in the collection of images to be used in a virtual gallery on the site.

1. Atma Ram (Chandigarh)
Topic: Commodification and objectification of woman on the titles of popular Hindi detective novels

2. Javed Masood (Delhi)
Topic: Magazine ads from 1960s and 70s: Setting gender roles on the way to modernity

3. Inder Salim (Kashmir/Delhi)
Topic: Popular image culture of India-administered-Kashmir

4. Madhuja Mukherjee (Kolkata)
Topic: Cinematic re-presentations through other popular forms: Icons and Mediated Spaces

5. Peerzada Arshad Hamid (Kashmir)
Topic: Changing forms of art in the public spaces of Kashmir

6. Annapurna Garimella & Arun Kumar (Bangalore)
Topic: Miniature Societies (Narratives in traditional dolls)

Detailed synopsis and the progress of their work will soon be available on our website.

Announcement:
We are pleased to announce that Manishita Dass has joined our collective as a new member. Manishita is Assistant Professor at the University of Michigan (Ann Arbor, USA). Another member of our team, Sumathi Ramaswamy, who was Professor of History at the University of Michigan, Ann Arbor, has now joined Duke University, Durham, North Carolina, USA, as Professor of History. Sumathi continues to be a part of Tasveer Ghar.

Invitation:
Tasveer Ghar invites artists, art collectors, photographers, students and others to contribute exciting images representing unique examples of popular visual culture of India/South Asia. You can send us photo prints, old photographs, old printed material, photo negatives, transparencies, digital photographs, high-resolution scans, posters, calendar, old advertisements, printed packing material, wall graffiti, hoardings, road-side banners, or any other medium, preferably mass-produced or truly archival and rare, but representing certain popular trends of our society. You can get a sense of the kinds of materials we are looking for in our Call for Proposals on our website. Your contributions, if accepted by us, would be compensated with a basic honorarium. We can also sign a contract with you about the use of such images. Kindly send us samples of such art work, so that we can respond.

Your contribution to Tasveer Ghar could either be one or two interesting images, or a series of related images that we can use for a thematic virtual gallery. A virtual gallery is basically a compilation of images (say between 8 and 15, or even more, if necessary) depicting a unique aspect of popular visual culture. Such images are generally accompanied by a text introduction and detailed captions that weave all the images into one coherent presentation spread over several interactive pages on the website. The individual images could either be scans of authentic artwork or photographs of scenarios (streets or homes) where such public art is displayed. A contributor can either send us hard copies of images or electronic versions (scanned in the prescribed format). Tasveer Ghar will not buy or own the image contributed by you. If you submit hard copies of any art work, we will return the same to you after digitizing it. The contributor does not have to design the gallery: this will be done by our website designer. But the contributor would have to provide the text and captions for the images (or any other details that may be necessary for the gallery).

You can already see some featured virtual galleries on our website:

1. Welcome - Swagatam - Good Morning: Welcome posters of India,
Written and curated by Patricia Uberoi
http://www.tasveerghar.net/welcome 

2. New Year Greeting Cards with a Hindu Nationalist perspective,
Written and curated by Christiane Brosius
http://www.tasveerghar.net/hgreet

Our goal in publishing such virtual image essays is to promote conversation and scholarship around visual matters through the digital media, and to encourage discussion around images both well known and little recognized.

As a small gift for welcoming you to our archive, we offer an interesting image from our popular art archive for your computer desktop. The image is not being attached here since some recipients may not like attachments, but it can be downloaded at the following link:
http://www.tasveerghar.net/desktop
 
Looking forward to your participation in the building of the House of Pictures.

Christiane Brosius
Manishita Dass
Sumathi Ramaswamy
Yousuf Saeed
Shuddhabrata Sengupta